The Monetization Roadmap
What to set up, what to unlock and what to protect at each stage. The colored dot on each step matches its label: red means no earnings, orange earns less, blue is required, green is a way to earn.
Start
Set up so you're eligible and nothing you post now hurts you later.
- Where you can earn: Pages, professional mode and pro accountsRequired
- Build an established presence (30 days minimum)Required
- Original content: what counts as yoursRequired
- Six video formats that can never earnNo Earnings
- Music in your videosEarns less
- Label realistic AI video and audioRequired
- Where to check your monetization statusHow it works
- Copyright basicsNo Earnings
- Erase your first warningHow it works
Watch out: Don't buy followers or Pages, and don't build a page on reposted clips. Both follow you for years.
Evolve
Unlock your first payout programs and take your first brand deals the right way.
- Facebook StarsWay to earn
- Instagram GiftsWay to earn
- Facebook Content MonetizationWay to earn
- Getting paid: payout rulesRequired
- Tax info must match your legal nameRequired
- What counts as branded contentRequired
- Use the Paid Partnership labelRequired
- Creator Marketplace and Creator Marketing HubWay to earn
- Advertiser-friendly ratings explainedHow it works
- Giveaways and contestsEarns less
Watch out: Set up payouts on day one. Label every gifted product.
Grow
Add recurring income, bigger deals and protection for the work you've built.
- Facebook SubscriptionsWay to earn
- Instagram SubscriptionsWay to earn
- Creator Fast TrackWay to earn
- Partnership ads: letting brands boost youHow it works
- Products you can never promoteNo Earnings
- Restricted brands need age limitsEarns less
- Content protection: guard your reelsHow it works
- The 90-day originality penaltyHow it works
- How to appeal a monetization decisionHow it works
Watch out: Read every contract against the prohibited and restricted lists.
Follower milestones
Where each payout program unlocks.
FB Facebook · IG Instagram. Facebook Content Monetization, the biggest payout program, is invite-only and publishes no follower minimum. Every program also requires 18+ and an eligible country.