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Use the Paid Partnership label
The short version
Branded content must use the Paid Partnership label with the brand tagged, and the brand must agree to be tagged first.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Tag the featured business partner in the label. You need their permission before you tag them.
Meta's label doesn't automatically meet the law. In the US, FTC rules still require a clear disclosure, so many creators also say #ad or 'sponsored' in the content itself.
✓ Do
- Turn on the label every time.
- Add a plain-language disclosure in the caption or video, too.
✕ Don't
- Hide #ad in a pile of hashtags.
- Tag a brand that hasn't approved it.
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