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Restricted brands need age limits
The short version
Alcohol, subscriptions, financial products, cosmetic surgery, weight loss and contraceptives are allowed only with an age restriction.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Alcohol: 18+ in most places, 21+ in the US, 19+ in Canada and South Korea, 20+ in Japan, 25+ in Sweden. Alcohol branded content is banned outright in 17 countries, including India, Saudi Arabia, the UAE, Norway, Russia and Turkey.
18+ for subscription, auto-renew or negative-option services, credit cards, loans and insurance, cosmetic surgery and weight-loss products, and contraceptives. Contraceptive posts must focus on contraception, not sexual pleasure.
| Alcohol branded content | Minimum audience age |
|---|---|
| United States | 21+ |
| Canada, South Korea | 19+ |
| Japan | 20+ |
| Sweden | 25+ |
| Most other eligible countries | 18+ |
| 17 countries incl. India, UAE, Saudi Arabia | Not allowed |
✓ Do
- Set the age restriction on the post before publishing.
✕ Don't
- Post alcohol or weight-loss sponsorships with no age gate.
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