Monetized Content CreatorGet Paid by Following the Rules
Illustration of a creator filming a handmade vase with their own camera.
How it worksFB + IGGrow

Content protection: guard your reels

The short version

A free mobile tool that finds copies of your Facebook reels across Facebook and Instagram and lets you track, block or release them.

No EarningsEarns lessRequiredWay to earnHow it works

What it means for you

Launched November 17, 2025, under Professional dashboard, then Content, then Content protection.

For each match you choose Track (the default), Block or Release. Tracked copies can carry an 'original by' label linking back to you. You can keep an allow list for partners.

Access is automatic for Facebook Content Monetization creators who meet Meta's integrity and originality standards. Others can apply through Rights Manager.

✓ Do

  • Add collaborators to your allow list.
  • Use 'Track' with attribution to turn copies into traffic.

✕ Don't

  • Block everything by reflex. Tracking can bring you credit and followers.

Next: Label realistic AI video and audio →