Monetized Content CreatorGet Paid by Following the Rules
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Way to earnFacebookGrow

Facebook Subscriptions

The short version

Fans pay monthly for exclusive content. You need 5,000 followers, and Meta takes no fee through the end of 2026.

No EarningsEarns lessRequiredWay to earnHow it works
5,000followers
0%Meta fee through end of 2026
70%you keep on in-app purchases

What it means for you

Perks you can offer include subscriber-only posts, Stories, Reels and Lives, a subscriber Group, highlighted comments, custom stickers and discount codes.

You keep 100% of web purchases and 70% of iOS and Android in-app purchases, before taxes. Meta says fees may apply after 2026.

✓ Do

  • Promise a specific weekly perk and deliver it.

✕ Don't

  • Lock giveaways behind subscriptions. That breaks the promotion rules.

Next: Facebook affiliate partnerships →