Ways to Earn
Every Facebook and Instagram payout program, who qualifies, and how money actually reaches your bank.
Facebook Content Monetization
Facebook's main payout program. It pays for Reels, photos, text posts and Stories based on qualified views and engagement. Entry is by invitation.
Qualified views: why some views don't pay
Only qualified views earn. Meta now shows non-qualified views broken out by reason so you can see what's leaking.
Creator Fast Track
For creators established on Instagram, TikTok or YouTube but new to Facebook: three months of guaranteed monthly pay and instant Content Monetization access.
Facebook Stars
Fans buy Stars and send them to you. Each Star pays $0.01. You need 500 followers for 30 days in a row.
Facebook Subscriptions
Fans pay monthly for exclusive content. You need 5,000 followers, and Meta takes no fee through the end of 2026.
Facebook affiliate partnerships
Connect an affiliate account and tag products in photo posts and Reels. The retailer pays your commission, not Meta.
Instagram Gifts
Fans send gifts on your Reels. You need a professional account, 500 followers and a payout account. Each Star is $0.01.
Instagram Subscriptions
Monthly paid subscriptions for your followers. You need 10,000 followers and a professional account.
Instagram Badges on Live
Viewers buy badges during your Lives. You need 10,000 followers. Each supporter can spend up to $250 per Live.
Instagram Bonuses
Invite-only tests. There's no public way to apply.
Creator Marketplace and Creator Marketing Hub
Where brands find and message creators for paid deals. Instagram creators need 1,000 followers and a public professional account.
Instagram affiliate partnerships
Tag affiliate products in posts and Reels. You need more than 1,000 followers and a public professional account.
Getting paid: payout rules
Set up a payout account early. Without one, earnings are capped and can be forfeited after 6 months.
Tax info must match your legal name
Payouts only finalize after your tax info is verified, and the name on the account must match the name on your tax ID.
Meta One creator plans are something you pay for
Meta One creator plans, launched September 15, 2026, are paid subscriptions for creators. They are not a way to earn.