How it worksFB + IGEvolveGrow
Advertiser-friendly ratings explained
The short version
Every piece of content gets a rating that decides how many advertisers will appear on it, from 'almost all' to 'blocked'.
No EarningsEarns lessRequiredWay to earnHow it works
4advertiser suitability levels
What it means for you
Advertisers can choose to keep their ads away from risky topics. So content that follows every rule can still earn less if few advertisers are willing to run next to it.
The four ratings are: OK for almost all advertisers, OK for most advertisers, OK for very few advertisers, and Blocked. Videos rated 'very few' may show an orange or yellow monetization icon in Business Suite.
✓ Do
- Check the icon on each video in Business Suite.
- Learn which of your topics lands in 'most' versus 'very few'.
✕ Don't
- Read a yellow icon as a strike. It's a rating, not a penalty.
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