Earns lessFB + IGEvolve
Tragedy and conflict
The short version
Death, injury, illness, abuse and disasters limit earnings, especially when the distressing moment is shown.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
This covers death, physical injury, mental disabilities, illness, physical, sexual or emotional abuse, and property damage, whether real or fictional.
Meta makes an exception for content that is clearly uplifting, like a recovery or fundraising story.
How advertisers rate it
OK for almost allMentioned, but not shown
OK for mostThe main focus, with nothing major shown or deliberately caused and only minor, non-life-threatening distress
OK for very fewA distressing event shown, or major distress deliberately caused
BlockedNot specified separately. Content that also breaks other rules can be blocked.
✓ Do
- Tell the human story without showing the worst moment.
- Frame hard topics around help and recovery.
✕ Don't
- Post accident or fight footage for views.
- Stage pranks that cause real distress.
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