Monetized Content CreatorGet Paid by Following the Rules
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No EarningsFB + IGStartEvolve

Fake engagement, share groups and mass crossposting

The short version

Anything that artificially boosts followers, views or engagement to earn more can cost you monetization.

No EarningsEarns lessRequiredWay to earnHow it works

What it means for you

Meta calls out 'manufactured sharing', which is coordinated distribution of content, often for pay, and 'high-volume crossposting' across many Pages.

If a large part of your audience is fake likes, follows or views, you can lose monetization even if you didn't buy them yourself.

✓ Do

  • Grow with content and collaborations that real people choose to watch.
  • Remove obvious bot followers when you spot them.

✕ Don't

  • Join share-for-share or engagement pods.
  • Pay services for views or followers.
  • Crosspost the same video to a dozen Pages you manage.

Next: Debated social issues →