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Objectionable activity, drugs and alcohol
The short version
Crime, substance use and dangerous acts limit earnings. Promoting the sale or misuse of drugs is blocked.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
The category covers substance abuse, threats, advocating harm, trafficking, theft, vandalism, trespassing, corruption, fraud, bribery, insider trading, embezzlement, hacking, copyright infringement and court proceedings.
There's no separate drugs and alcohol heading. Casual alcohol or tobacco use sits here and usually keeps 'most advertisers'.
How advertisers rate it
OK for almost allReferenced, but not the focus
OK for mostNon-violent crime, or use of medicine, alcohol or tobacco
OK for very fewMeta's page doesn't clearly define this level (its text repeats another level)
BlockedPromoting the sale or use of illegal, prescription or recreational drugs
✓ Do
- Keep a drink in the background, not the storyline, if you want full earnings.
✕ Don't
- Film trespassing or 'urban exploring' where you break in.
- Make drug use the joke.
Heads upMeta's own description for the 'very few advertisers' level in this category appears to be a copy-paste error on its page. Treat anything near the line with caution.
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