Earns lessFB + IGEvolve
Debated social issues
The short version
Hot-button topics can earn, but inflammatory treatment drops you to 'very few advertisers', and profiting off the issue is blocked.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Covered topics include race, gender, national origin, age, political affiliation, ethnicity, disability, sexual orientation, socioeconomic class, religion, immigration and the legitimacy of elections.
Tone decides the rating. A calm explainer can keep most advertisers. A confrontational rant keeps very few. Using the issue to sell something is blocked.
How advertisers rate it
OK for almost allMentioned, but not the focus of the content
OK for mostThe focus, with little or no confrontational language
OK for very fewThe focus, with confrontational or controversial language or gestures
BlockedExploiting the issue for commercial gain
✓ Do
- Keep a calm, informative tone on sensitive topics.
- Separate opinion pieces from content you depend on for income.
✕ Don't
- Sell merch off a tragedy or a divisive moment.
- Use rage-bait to drive views.
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