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How de-monetization works
The short version
A single reel can be de-monetized, and serious or repeated problems can take monetization away from the whole account.
No EarningsEarns lessRequiredWay to earnHow it works
What it means for you
Breaking the Community Standards once can be enough to lose account monetization. 'Consistent' Partner Monetization Policy violations and 'repeated' Content Monetization Policy violations can lead to temporary or permanent bans.
Account de-monetization can affect Stars, Subscriptions, Facebook Content Monetization and branded content all at once.
Meta doesn't publish a general length. The one stated duration is 90 days for unoriginal content.
Reels that use music from the Licensed music catalog in the audio library can still earn.
✓ Do
- Fix the pattern, not just the one post.
- Check status after any warning notice.
✕ Don't
- Ignore a single de-monetized reel. Repeats escalate.
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