Monetized Content CreatorGet Paid by Following the Rules
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Who can post branded content

The short version

You need a Page, professional-mode profile or Instagram professional account, a clean record and an established presence.

No EarningsEarns lessRequiredWay to earnHow it works

What it means for you

Misinformation or Community Standards violations can cost you access to the branded content tool. Meta requires a 'sufficient follower base' but publishes no number.

Repeated violations by connected entities, called 'systemic violations', can also cost eligibility.

✓ Do

  • Keep your account in good standing before pitching brands.

✕ Don't

  • Let a manager with a bad record run your account.

Next: Partnership ads: letting brands boost you →