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Fake or incentivized reviews

The short version

Meta's Community Standards ban fake reviews and reviews given in exchange for discounts or freebies.

No EarningsEarns lessRequiredWay to earnHow it works

What it means for you

This sits in the Restricted Goods and Services policy. A sponsored first-impression video with the Paid Partnership label is branded content. A 'review' or rating posted because a seller paid or gifted you, without disclosure, crosses the line.

✓ Do

  • Label sponsored content and give your real opinion.

✕ Don't

  • Post 5-star ratings or testimonials for freebies.