Monetized Content CreatorGet Paid by Following the Rules
Illustration of a creator and business partner discussing a product and contract.
SamGaming streamer · 65K followers

The vape deal worth $2,000

A vape brand offered Sam $2,000 for three sponsored streams. The DM said, 'just don't mention it's an ad.'

No Earnings
1

What happened

Sam almost said yes. The money was more than a month of Stars.

2

The rule behind it

Tobacco, vapes and e-cigarettes are on Meta's prohibited list for branded content. Hiding the sponsorship would add a disclosure problem on top.

Read the full rule: Products you can never promote →

3

Getting paid by following the rules

  • Decline. No disclosure setting makes this deal allowed.
  • Pitch brands in categories that are allowed, like peripherals, energy drinks without alcohol, or games.
The lesson

Some deals cost more than they pay. Check the prohibited list before you negotiate.